Alessandro Michele has boosted brand´s global sales but CEO warns of coronavirus impactThe backstage area of a fashion show is where the magic happens. Hidden from view, models are transformed from gawky 19-year-olds into the living embodiment of a luxury brand´s vision via the judicious application of make-up and wigs.The Gucci show in Milan on Wednesday took an unexpected turn, then, by positioning its backstage area on a revolving curtained platform in the middle of the catwalk. Dry ice filled the room, the curtain raised and the key players were revealed: models in their white dressing gowns, make-up artists, hair stylists and dressers, brushing hair, applying lipstick, pulling up socks and arranging hat brims just so. The soundtrack, Ravel´s Bolero, lent a balletic air to the calm, methodical work. Related: Gucci channels the inner child at Milan men`s fashion week Continue reading...
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